Press Release

FOR IMMEDIATE RELEASE

DAP® PROFESSIONAL CONSTRUCTION ADHESIVES NOW OFFER A COMPLETE LINE UNDER BEATS THE NAIL® BRAND

New Products And New Technology

BALTIMORE (June, 2007) – The DAP line of professional quality, superior performance construction adhesives has been rebranded, repackaged and expanded. All DAP construction adhesives have been rebranded under the Beats The Nail® brand of professional construction adhesives, a brand known and trusted by DIYers and Pros for years.

The line has been repackaged with bold new eye-catching designs that clearly communicate the product attributes. The color-coded packaging allows for fast and easy product selection and impactful on shelf merchandising. Furthermore, the line has been expanded to include the latest innovations in construction adhesives technology.

New products include Beats The Nail® Heavy-Duty Projects Construction Adhesive with Instant Grab technology and Beats The Nail® Molding & Trim Adhesive with Instant Grab technology. The Instant Grab technology acts just like a second pair of hands by holding projects in place instantly. It drastically reduces bracing and nailing requirements and is repositionable for up to 15 minutes. Plus, these products are VOC compliant and clean up easily with soap and water.

"With the addition of our instant grab adhesives, DAP now offers one of the most comprehensive lines of construction adhesives on the market today," said David Fuller, vice president of marketing for DAP. "The Beats The Nail® line offers a full line of non-VOC and VOC compliant adhesives in a variety of job-specific applications specially formulated to meet the unique demands of specific projects, which means fewer callbacks for the professional and easier project completion for the do-it-yourselfer."

All DAP Beats The Nail® construction adhesives offer exceptional holding power for every project and provide a permanent, weatherproof bond to a wide variety of building materials. The line features solvent and latex-based formulas, easy gunnability even in cold weather and clean-up with mineral spirits, or soap and water with the latex-based products.

New Products

The new Beats The Nail® Heavy-Duty Projects Construction Adhesive with Instant Grab technology holds projects in place instantly, reducing bracing and nailing requirements. It is a high strength weatherproof adhesive specifically formulated for heavy-duty general construction, remodeling, maintenance and repair projects both indoors and out. It bonds to a wide variety of substrates and provides a heat and water resistant bond. It is VOC compliant, has low odor, and features easy water clean-up. It meets ASTM Spec. C 557 and is available in 10.3 fl. oz. & 28 fl. oz. sizes.

The new Beats The Nail® Moulding & Trim Adhesive with Instant Grab technology holds projects in place instantly, reducing bracing and nailing requirements. It is repositionable for up to 15 minutes. It is perfect for installing decorative moulding, medallions, domes, niches and other trim to ceilings and walls. It is paintable, VOC compliant with low odor, and offers easy water clean-up. It meets ASTM Spec. C 557 and is available in 10.3 fl. oz. size.

The new Beats The Nail® All Purpose Construction Adhesive comes in a new translucent color, is VOC compliant, has low odor and cleans up with water. It is available in 3.5 fl. oz. size squeeze tube.

Full Line

In addition to the new products, the full line of Beats The Nail® construction adhesives includes All-Purpose Construction Adhesive (with VOC compliant version); All-Purpose Trowelable Construction Adhesive (new formula); Subfloor & Deck (with VOC compliant version), Paneling & Foam Adhesive (with VOC compliant version); Tub Surround Adhesive (with VOC compliant version); Cove Base VOC compliant Adhesive; and Drywall Construction Adhesive.

DAP Beats The Nail® construction adhesives are premium grade to meet the demanding needs of both professional contractors and do-it-yourselfers. To find a location where Beats The Nail® construction adhesives are available, please visit the Where to Buy section of the DAP Web site.

About DAP Inc.

DAP markets reliable, long-lasting products for contractors and do-it-yourselfers. Headquartered in Baltimore, MD, DAP is a leading marketer of caulks, sealants, adhesives, insulating foam, spackling, glazing, and other general patch and repair products. For more information about our products visit our website at www.DAP.com. DAP Inc. also sponsors the DAP Help Line, a seven-day-a-week consumer hotline, 1-888-DAP-TIPS (1-888-327-8477).

*Allow additional dry time in high humidity or cool temperatures.

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